How was the Louis Vuitton Beauty Line inspired by the Art Deco culture

 

Louis Vuitton launched a new exhibition of Louis Vuitton Art Deco on his LV Dream Showcase Space in Paris, stone from the city bridge.

The exhibition plays over eight thematic rooms with 300 objects of heritage and archive materials and represents the 100th anniversary of the international exhibition of modern decorative and industrial art, which took place in Paris in 1925.

At the beginning of the 20th century, Vuitton was broadcast by partnerships with artists and designers of the day, such as Pierre-Emile fun, Camille Cless-Brothier, and Gaston Le Bourgeois, which were shown at the 1925 exhibition under the Banner Éptions d’Art.

The 170 -year -old inheritance has 170 years of culture and narration to crush and legitimize the continued evolution.

The Vintage Louis Vuitton trunk silhouettes are a nod to geometric skyscrapers in New York.

Louis Vuitton

“Touching red or in front of a hairdresser” was added by Pierre-Emile, based on the idea of ​​Gastona-Louis Vuitton. Put in the Louis Vuitton catalog “gift or the right way to choose and offer a gift, ca. 1922.

Louis Vuitton

Take Maison’s recent invasion of Make -up with Beauty Louis Vuitton by Pat McGrath, his opening cosmetics collection of cosmetics. The communication around the exhibition notes that inspiration can be traced to the first toilet sets and care for care such as Milano Linedecas, originally depicted in 1925 and now at the exhibition again in LV Dream.

Brushes that contain carved grooves flush in and out on the runners and ensure that their bristles crush them. The silhouettes are a nod to the geometric skyscrapers in New York, the art deco design symbols, and at the same time illustrate the technical ingenuity of the movement.

Elsewhere, an oval vanity appeared a table in black and red lacquer designed to sully with fun along the sketches of multi-heniplis from the 20th century.

A free table in black and red lacquer designed by Louis Vuitton in cooperation with the fun.

Louis Vuitton

Defining the technical ingenuity of the Vuitton Era Movement has been further demonstrated by Maison’s suitcases, such as a shoe secretary and a modular automatic suitcase. Later, measurements for early cars were produced, which did not come with the “suitcases” of contemporary speech. The features of the Featurd sockets, which served as follows when they were separated from the mother ship.

Their purposes – as well as in the transport of clothing and accessories – are kind red, which connects the origin of the house as a trunk manufacturer with a fashion house to become.

Even a seemingly modern concept of personalization can be imprisoned back to the suitcases created for personalities of time like Jeanne Lanvin and Paul Poiret.

I recently introduced a podcast with the main experienced officers Ledger Ian Rodgers, trained the main digital officer in LVMH and, by the way, responsible for Apple Music streaming services before going to the group.

He described how he originally laughed loudly with his startup mentality when he heard that “they took a 100 -year time horizon when they thought about their brands,” but soon realized “that the brand is an asset”, so “you have to think for a long time”.

Reconstruction of Louise Vuitton stand at the exhibition 1025 Art Deco.

Louis Vuitton

The exhibition also presents the reconstruction of the Louis Vuitton booth at the 1025 exhibition together with Gaston-Louis Vuitton’s contributions to window and propantary material, while archive pieces from 20 years have been exhibited in dialogue with contemporary creation such as women’s collection, Pharrel, Pharrel, and searches for. searches for. Williams – Together with Marc Jacobs and Kim Jones Riffing, they offer the energy of jazz age.